For technology companies and companies
seeking to expand business opportunities or
communications utilizing eCommerce or web-based
strategies, Michaels Opinion Research has
conducted research on a number of different
levels, including website user surveys.
For Napster, the Internet music-sharing
service, we directed strategic planning research
during its explosive global growth and as the firm moved toward a
fee-based model.
For AT&T Worldnet, we conducted several
projects ranging from brand image and
positioning to ad and DM tests.
For Scholastic, we introduced, designed
and continue to implement sophisticated online
research capabilities for tracking, customer
satisfaction and rapid response surveys.
For Alcoa, we have designed and executed
extensive, online global employee surveys in 13
languages to assess corporate intranet appeal
and information delivery.
Selected technology/eCommerce clients
include:
- Alcoa
- AT&T
WorldNet
- AuctionAir
- British
Council USA
- CableSoft
Corporation
-
Cablevision Systems Corporation
- eBay
- Exalead
- Hyperion
Software Corporation
- mainStreet
- Napster
- Scholastic
Inc.
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