Technology / eCommerce

For technology companies and companies seeking to expand business opportunities or communications utilizing eCommerce or web-based strategies, Michaels Opinion Research has conducted research on a number of different levels, including website user surveys.

For Napster, the Internet music-sharing service, we directed strategic planning research during its explosive global growth and as the firm attempted to move toward a fee-based model.

For Scholastic, we introduced, designed and continue to implement sophisticated online research capabilities for tracking, customer satisfaction and rapid response surveys.

For Alcoa, we have designed and executed extensive, online global employee surveys in 15 languages to assess corporate intranet appeal and information delivery.

Technology/eCommerce projects have been conducted for such clients as:

Alcoa
AuctionAir
British Council USA
Cablevision Systems Corporation
eBay
Exalead
Hyperion Software Corporation
MySpace
Napster
Scholastic Inc.
Verizon Wireless