Michaels Opinion Research: Research Methodologies

Michaels Opinion Research, Inc., provides consultation, design, implementation and analysis of surveys, in-depth interviews and focus groups. Our professional staff is deeply involved in every step of the research process and becomes expert in client businesses and situations.

Experts in client businesses and situations.

The research methodologies we utilize are always tailored to client needs, objectives and budgets, and may include:

Quantitative Surveys
Telephone, in-person, self-administered, intercept, panel and pilot studies

Online Surveys and Interactive Polls
Online, panel, dial sessions in small- or large-scale settings

Qualitative Research
Focus groups, in-depth and one-on-one interviews

Desk Research
Internet searches, secondary analysis, report scoping

Communications and Marketing Consulting
Development of strategies, tactics, positioning concepts and messaging for communications and marketing programs

We conduct research nationally, globally, in 15 languages and with specialized target audiences, including:

Alumni
Administrators, professors, teachers
Children, teenagers, senior citizens
College students
Customers and clients
Donors
Employees
Executives
Minority populations
Organization membership
Physicians and patients
Spanish-language dominant
Subscribers
Voters

Today there are many research options, but informed choices lead to sound decisions.