Michaels Opinion Research, Inc., has a
long record of designing research projects to
guide, track or assess the influence of
communications programs in corporate, community
and public affairs.
Research conducted for our clients in
this area is highly confidential, but often
involves surveys of opinion leaders, customers
or community residents to inform the development
of long-term community relations programs. Rapid
response and overnight surveys have been
designed to inform crisis communications
programs.
We developed a "best practices" white
paper on Fortune 500 community relations
initiatives for one client, while work for other
clients has ranged from assessing community
attitudes toward land use issues, to
hydroelectric and alternative energy fuels, to
Internet music file-sharing.
Selected clients include:
- The Body
Shop
- British
Council USA
-
Cablevision Systems Corporation
-
Dallas/Fort Worth International Airport
- Duracell
USA
-
GlaxoSmithKline (Glaxo Wellcome, SmithKline
Beecham)
- Longhorn
Partners Pipeline
- Napster
- New Jersey
Resources
- New York
City Off-Track Betting Corporation
- Southern
Company
- United Air
Express
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