Michaels Opinion Research has a long record of designing research projects to guide, track or assess the influence of communications programs in corporate, community and public affairs.
Research conducted for our clients in this area is highly confidential, but often involves surveys of opinion leaders, customers or community residents to inform the development of long-term community relations programs. Rapid response and overnight surveys have been designed to inform crisis communications programs.
We developed a "best practices" white paper on Fortune 500 community relations initiatives for one client, while our work for other clients has ranged from assessing community attitudes toward land use issues, to hydroelectric and alternative energy fuels, to Internet music file-sharing.
The Body Shop
British Council USA
Cablevision Systems Corporation
Dallas/Fort Worth International Airport
Duracell USA
GlaxoSmithKline
Longhorn Partners Pipeline
MySpace
Napster
New Jersey Resources
New York City Off-Track Betting Corporation
Southern Company
United Air Express