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Michaels
Opinion Research founder Maureen Michaels
sits on the boards of several not-for-profit groups,
lending the firm a keen understanding of the
unique objectives and issues faced by these
organizations.
Projects include surveys, focus groups
and one-on-one interviews with:
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Donors,
patients, members and key audiences to
determine interests, concerns and
information needs
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The public and
specialized groups to discover and reveal
attitudes toward important social issues; to
help craft an effective positioning for the
organization; to identify motivators and
barriers to donor commitment
For the newly-formed Coalition for Pulmonary
Fibrosis, we developed a sophisticated
research program―online and by mail―to
understand patients' family histories,
diagnostic and treatment experiences. The
success of the initial year endeavor prompted
donor support for the extension of the project.
For the British Council USA, we designed
a series of projects to investigate the
ambitions of promising minority students and
their attitudes toward the UK as a place to
study, work or live.
For the Henry J. Kaiser Family Foundation,
we have conducted several research studies that
have informed the development of sexual health
education programs and the production of PSAs
broadcast on MTV, BET and UPN. Two published
studies on HIV prevention were widely
distributed to public health agencies throughout
the country and another used for the
seventeen magazine TeenSmarts series.
For the Acumen Fund and Rockefeller
Foundation, we designed research to assist
leading global philanthropy advocates in the
development of key positioning concepts for a
new “venture philanthropy” model. The
Acumen Fund was successfully launched in the
difficult economic
environment of 2001-2002 and enjoys ongoing
success.
Selected non-profit clients include:
- Acumen
Fund
- AuctionAir
- British
Council USA
- Coalition
for Pulmonary Fibrosis
- The Henry
J. Kaiser Family Foundation
- New York League of
Conservation Voters
- National
Audubon Society
- Rockefeller Foundation
- Royal
Shakespeare Company
- Stamford
Health Foundation
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