|
We introduced, designed and
continue to implement sophisticated online
research capabilities for tracking and rapid
response surveys for Scholastic Inc.
We directed strategic planning research
for Napster, the Internet music-sharing service,
during its explosive global growth and as the firm moved toward a
fee-based model.
We have conducted
extensive consumer research, including exploratory work on
corporate, brand and product positioning, message
development and ad testing. We have twice
received AT&T’s Research Partner
Recognition Award for our work in this area.
The breadth of our client relationships
has given us deep experience designing
research studies relating to:
- Corporate
identity
- Brand
identity and positioning
- Business
model evaluations
- Advertising and message
development
- Market
evaluations
- Pilot/beta
market tests
- Pricing―products, services
- Education―trends,
issues, products
- Public
health education
- Patient
evaluations
- Public
policy issues
- Editorial
concepts
- eCommerce
and website development
- Interactive television
- National
public opinion polls for public release
|
