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Michaels
Opinion Research, Inc., has assisted
numerous established and newly-formed
organizations to develop successful business
strategies by designing research that
effectively identifies key market opportunities
and positioning needs.
Research
designed by our firm has facilitated an
understanding of:
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Positioning
concepts that provide unique standing in the
industry
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Products and
communications that are sustainable,
credible and relevant in today's competitive
market
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Communicable
assets―developing and identifying functional
and emotional benefits
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Size of market
and pricing strategies
Our firm
was instrumental in and recognized for its work
identifying the brand impact and consumer
confusion resulting from the quadvestiture
break-up of AT&T in 2000.
Napster, in
its infancy, turned to Michaels Opinion Research
to help develop the business model and future
positioning that would convert this Internet
music-sharing phenomenon into a fee-based
service. We directed global research at
Napster during its rapid
worldwide growth and before its shutdown by the courts.
Business strategy research has not been limited
to the corporate sector. Under grants provided
by the Rockefeller Foundation, we
assisted leading thinkers in global philanthropy
in the development of positioning concepts for a
new “venture philanthropy” model―the Acumen Fund
was successfully launched in the tough economic
environment of 2001-2002 and enjoys ongoing
success.
Clients have included:
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Acumen
Fund
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AT&T
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AuctionAir
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British
Council USA
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Cablevision Systems Corporation
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Dallas/Fort Worth International Airport
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DuPont
Packaging and Industrial Polymers
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Napster
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New Jersey
Resources
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Scholastic
Inc.
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Southern
Company
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Stamford
Health Foundation
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