Corporate / Business Strategy

Michaels Opinion Research has assisted numerous established and newly-formed organizations to develop successful business strategies by designing research that effectively identifies key market opportunities and positioning needs.

Research designed by our firm has facilitated an understanding of:

Positioning concepts that provide unique standing in the industry
Products and communications that are sustainable, credible and relevant in today's competitive market
Communicable assets―developing and identifying functional and emotional benefits
New technology adoption rates, size of market and pricing strategies

Napster, in its infancy, turned to Michaels Opinion Research to help develop the business model and future positioning that would convert this Internet music-sharing phenomenon into a fee-based service. We directed global research at Napster during its rapid worldwide growth and before its shutdown by the courts.

Business strategy research has not been limited to the corporate sector. Under grants provided by the Rockefeller Foundation, we assisted leading global philanthropy thinkers in the development of positioning concepts for a new “venture philanthropy” model―the Acumen Fund was successfully launched in the tough economic environment of 2001-02 and enjoys ongoing success.

Clients have included:

Acumen Fund

British Council USA

Dallas/Fort Worth International Airport

DuPont Packaging and Industrial Polymers

Napster

New Jersey Resources

Scholastic Inc.

Southern Company

Verizon Wireless

Arts and Education