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Michaels Opinion
Research
has extensive experience researching multiple
facets of the arts and education environment and
market. In addition to a 10-year
relationship providing innovative and business
strategy research services to Scholastic Inc.,
Michaels Opinion Research has examined for other
organizations trends and issues impacting
educators, parents, students and groups
developing curriculum and content.
Projects
have included:
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College market
assessments of student aspirations, student
career and study abroad interests,
student/parent communications needs and
college radio formats
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Determining
high school student ambitions and higher
education plans
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Evaluating
topics ranging from the appeal of Shakespeare to Harry
Potter, standardized testing issues and No
Child Left Behind legislation among
teachers, students and parents
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Developing
sophisticated online research capabilities
to test new education market business
models, customer satisfaction, graphic
designs, ad copy, website usability, and
reactions to rapidly emerging educational
issues
Clients
served include:
- Australian
Education International
- AT&T
- British
Council USA
- Newbridge
Educational Publishers
- Pearson
Higher Education
- Scholastic
Inc.
- Royal
Shakespeare Company
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