Arts and Education

Michaels Opinion Research has extensive experience researching multiple facets of the arts and education environment and market. In addition to a 15-year relationship providing innovative and business strategy research services to Scholastic Inc., Michaels Opinion Research has examined for other organizations trends and issues impacting educators, parents, students and groups developing curriculum and content.

Projects have included:

College market assessments of student aspirations, student career and study abroad interests, student/parent communications needs and college radio formats
Assessing college financing options and planning among parents, high school students and college students
Determining high school student ambitions and higher education plans
Documenting “best practices” in alumni relations at the top 50 public and private US universities and colleges
Evaluating topics ranging from the appeal of Shakespeare to Harry Potter, standardized testing issues and No Child Left Behind legislation among teachers, students and parents
Developing sophisticated online research capabilities to test new education market business models, customer satisfaction, graphic designs, ad copy, website usability, and reactions to rapidly emerging educational issues

Clients served include:

Australian Education International

AT&T

British Council USA

Newbridge Educational Publishers

Pearson Higher Education

Scholastic Inc.

Royal Shakespeare Company

Higher Ed Marketing Group is a joint venture program of The Harrell Group in Dallas, TX and Michaels Opinion Research. The program was developed to assist higher education institutions optimize their communicable assets and create differentiating, credible and effective communications.