Michaels Opinion
Research
experience in telecommunications, cable and
media is the result of numerous projects we
have conducted for industry leaders.
In business sectors where key players and
market dynamics are rapidly changing, our
research has helped clients win difficult
battles in the environments of monopoly,
deregulation and open market competition.
Our work has included intensive projects
involving assessments of brand confusion,
defection strategy evaluations, major
advertising and brand campaigns, subscriber
surveys on programming and editorial content,
interactive television market tests, college market
analysis and eCommerce positioning tests.
Selected clients include:
- AT&T
- CableSoft
Corporation
-
Cablevision Systems Corporation
- Golf &
Travel Magazine
- mainStreet
- Verizon
Wireless
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