"We have been fortunate to be with our clients at the cusp of significant business and social transitions."

Maureen Michaels, President
Michaels Opinion Research, Inc.

Qualitative Surveys
Quantitative Research
Online & Interactive Polls
Communication & Marketing Consulting

An independent, privately-held multi-service research and consulting firm that assists in the strategic planning, monitoring and evaluation of programs in communications, public affairs, business strategy and marketing. Widely recognized for innovative research approaches to business strategy and communications planning.

Highlights include:

  • Selected as the research firm to test and refine the CDC’s '09-'10 messaging on the H1N1 vaccine.
  • Two-time award recipient of the AT&T Research Partner of the Year award.
  • Our research was presented at the XIV International AIDS Conference in Barcelona.

We serve communications and business strategy professionals in:

  • Global 500 corporations
  • Healthcare companies and institutions
  • Financial services firms
  • Cable, telecommunications and media companies
  • Academic institutions
  • Public affairs and public relations agencies
  • For-profit and non-profit organizations

Shareholder Analytics is a joint venture program of Michaels Opinion Research, Inc., and TSD, Inc., a Washington, DC, communications strategy and information technology consulting firm.

Higher Ed Marketing Group is a joint venture program with The Harrell Group, a Dallas, Texas, communications and reputation management firm.